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International Business Times UK

Martin Toledo

UFC–Paramount Deal Drama: When the UFC Debuts on Paramount Plus, and Why It Could Change the Fight Game

UFC Paramount Paramount Plus United States Jake Paul PPV CBS

A blue container with a logo (Credit: BoliviaInteligente/Unsplash)

The Ultimate Fighting Championship (UFC) has confirmed a landmark $7.7 billion (£5.7 billion), seven-year media rights deal with Paramount, set to begin in January 2026. The agreement, announced on Monday, 11 August 2025, will bring all UFC events to Paramount Plus in the United States, ending the long-standing pay-per-view era. Under the deal, UFC fights will also be simulcast on CBS, offering unprecedented accessibility for fans.

Details of the UFC–Paramount Deal

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