Ubisoft is looking to become the new EA, drawing inspiration from its previous decades of monetization, with this latest mishap in gamer misunderstandings. Hot off the financial press, Ubisoft has come out with a bold claim that gamers have more fun when they can pay even more for the game they already bought!
I'm not one to put words in the mouth of others, so here's the statement directly from Ubisoft's financial report: "The adoption of monetization and engagement policies that respect the player experience and are sustainable in the long term. At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the game in full without having to spend more."
