The launch of Star Wars Outlaws should have been a triumph for Ubisoft—a milestone moment heralding a turnaround in the company's fortunes. But on the financial front at least, it hasn't really worked out that way. Outlaws has been generally well received by critics, but sales don't appear to be meeting initial expectations, and instead of seeing a surge Ubisoft's share price has tumbled following the game's release to its lowest mark since 2014.
Ubisoft was banking heavily on Star Wars Outlaws, saying in its most recent financial report that gameplay previews were "not only praised by players and critics alike but also highlighted the cutting-edge capabilities of our game engines."
