Ubisoft is using an early build of its unannounced Far Cry 7 as a testbed for generative AI tools, according to Tom Henderson of Insider Gaming, who shared the claim in a since-deleted post on X earlier this week. Henderson, who has previously reported on the game's troubled development, said the genAI “looks like s**t”, as first reported by TheGamer. Just one day prior, Ubisoft published its FY2025-26 earnings, in which the publisher committed to ramping up its generative AI efforts while disclosing a record operating loss.
Henderson clarified in a follow-up that Far Cry 7 is being used purely for research and development, separate from Ubisoft's standalone AI project, Teammates. He deleted the original tweet but left the R&D clarification up.