A comment from Ubisoft director of subscriptions Philippe Tremblay caused mild upset this week—"pirate everything from Ubisoft," one response demanded—but the hostile reaction might have more to do with general anxiety over the future of game ownership than his actual point, which didn't strike me as surprising or untrue.
In an interview with GamesIndustry.biz, Tremblay said that, for videogame subscription plans like Ubisoft+ and Game Pass to expand, gamers will need to become more comfortable with not owning games, and he implied that this is likely to happen.
