Uttar Pradesh government has asked its cultural department to engage prominent social media influencers of YouTube, Facebook, Twitter and X to promote stories related to the Ram temple, its construction work, development of Ayodhya and Lord Ram before the consecration ceremony in Ayodhya on January 22.
A budget of ₹25 lakhs last week is allocated to the Tourism and Culture department for reaching out to the people through influencers and other mediums in social media.
“Influencers with a significant presence on major social media platforms such as Facebook, Instagram, X, and YouTube have already been approached for collaboration,” said Tourism and Culture Ministry Principal Secretary, in an statement.
