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The Guardian - UK
The Guardian - UK
Business
Julia Kollewe

SlimFast’s European arm sold after struggling to compete with weight-loss drugs

Slimfast Typhoo Glanbia Supreme United Kingdom Europe United States Weight Loss Unilever
Shelves dedicated to SlimFast Keto products at a store in Los Angeles, California, US
SlimFast products on the shelves of a US store. The brand was launched in Florida in 1977. Photograph: David Tonelson/Alamy

The owner of Typhoo tea has snapped up SlimFast’s UK and European business in a £20.1m deal as it seeks to expand in the weight management market despite fierce competition from GLP-1 weight-loss jabs.

The Irish nutrition and food company Glanbia has sold the low-calorie meal replacement shakes business to the British company Supreme after putting it up for sale earlier this year. Sales at the European operations have dropped, weighing on stronger trading in the US.

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