
A couple of years back, Final Fantasy 14 had a major drama involving a pizza emote, GrubHub, and a promotional campaign some unlucky souls spent over $30 dollars on. Yes, this really was a big deal. Let me explain why.
Back in December 2021, FF14 had an official promotion with GrubHub. It was meant to be a simple, cutesy little event that'd give your Warrior of Light an /eatpizza emote. Of course, it became an absolute trainwreck that caused drama, because if any game is going to generate actual arguments about virtual pizza, it's Final Fantasy 14.