A two-week-old baby has fallen from an escalator in a busy Primark store, according to eyewitnesses.
The retailer confirmed an incident involving an infant occurred on Monday at their Romford store in East London, the Mirror reports.
One witness, who was in shopping at the time, said she couldn't get the "poor baby's scream out of her mind" after asking others in a local Facebook group if anyone knew if the child is okay.
She wrote: "A baby fell down from the top of the escalator in Romford Primark yesterday, does anybody that was there know if the baby was alright or not as I can’t seem to get the poor baby’s scream out my mind."
One individual, who claimed to know a worker from the store commented to say that the baby was "only two week's old."
And many others shared their well-wishes for the baby, MyLondon reports.
"I do hope the poor baby is ok.
"It's difficult to control toddlers sometimes, but a baby?
"The parents must be devastated," wrote one Facebook user.
"Oh my god how did that happen hope the baby is ok," added another.
A Primark spokeswoman said: "We are aware of an incident that occurred in our Romford store on Monday.
"Our colleagues were on hand to provide assistance and support.
"We hope that the baby and the family are doing well."
No information has been given on the condition of the baby.
Neither the Met Police or London Ambulance Service had details of the incident.
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