More than one in seven Brits (15%) have completely cut out going on shopping sprees – as 55% feel guilty splashing the cash during the ongoing cost-of-living crisis.
Almost two-thirds of consumers (65%) have stopped treating themselves to non-essential items, with a whopping 92% having changed how they go about a shopping trip.
The poll of 2,000 adults revealed that, of the three in ten Brits (31%) who have ever been on a shopping spree, 89% find this activity has become less enjoyable due to the cost-of-living crisis.