Get all your news in one place.
100's of premium titles.
One app.
Start reading
Fortune
Fortune
Emma Hinchliffe, Joseph Abrams

Two Rent the Runway alums sell their software startup

two women sitting on concrete steps, posing for a photograph (Credit: Courtesy of Sawyer)

Good morning, Broadsheet readers! Sarah Bond is promoted at Microsoft's Xbox, Sheryl Sandberg launches Sandberg Bernthal Venture Partners with her husband, and two cofounders who met at Rent the Runway sell their startup. Have a productive Monday!

- Runway to success. Almost a decade ago, Marissa Evans Alden and Stephanie Choi were working together at Rent the Runway in New York. Evans Alden was the fashion business's head of radical innovation while Choi was senior director of merchandise planning; Rent the Runway CEO Jenn Hyman paired them together to lead a team.

Choi had a 2-year-old at the time, and she told Evans Alden how tough it was to find the right music enrichment class for her daughter in Brooklyn. "We're spending our time getting you a dress in under an hour," Evans Alden remembers thinking. "Why is something important as your daughter's education hard?"

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.