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The Independent UK
The Independent UK
Business
Josie Clarke

Key reasons why online shoppers abandon their orders before checkout

Parcels moving on conveyor belts at Amazon's fulfillment centre in Swindon, Wiltshire - (Ben Birchall/PA Wire)

A recent survey indicates that over two-fifths of consumers have abandoned online purchases due to retailers not offering free delivery or returns.

The poll, conducted by KPMG, revealed that 42 per cent of consumers view mandatory delivery or return fees as a deal-breaker. Additionally, 13 per cent admitted to purchasing multiple items with the intention of keeping only their preferred choice or the best fit.

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