‘One thing, infinite possibilities,’ read the show notes at the Setchu show on Thursday evening (16 January 2025) at Pitti Uomo 107 in Florence, a sentiment that not only defines the design ethos of the burgeoning Milan-based brand, but the core motivation of its rising-star founder and creative director, Satoshi Kuwata.
In the short time since he launched his brand in 2020, Kuwata has established Setchu as one of the most intriguing young labels for its fusion of Kuwata’s native Japanese culture and the traditional Western design codes that he has mastered over the course of a two-decade career working in the fashion industry for labels like Givenchy and Gareth Pugh. In 2023, Setchu would win the prestigious LVMH Prize for Young Designers.
