Even in 2023, companies can still raise hundreds of millions without any proof of product market fit.
Since co-founding their startup five years ago, ex-Apple executives Bethany Bongiorno and Imran Chaudhri have used a selective stream of buzzwords without mentioning what their company will even do. Their website offers that their technology “improves the human experience” and is “built on trust” and that interactions with it will “feel magical”—all grossly vague phrases you could also use to describe your child’s first lap-sit with Santa Claus at Macy’s.
