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The Guardian - UK
The Guardian - UK
Technology
Alex Hern UK technology editor

Twitter usage in US ‘fallen by a fifth’ since Elon Musk’s takeover

Elon Musk in front of X sign
Elon Musk completed his $44bn takeover of Twitter in October 2022. Photograph: Marcio José Sánchez/AP

Use of Twitter in the US has slumped by more than a fifth since Elon Musk bought the site and rebranded it to X, according to data from app-monitoring company Sensor Tower.

As of February 2024, the social network’s daily app users in America had fallen by 23% since November 2022, just after Musk completed his takeover. Every other major social network experienced a reduction in the same period, but none by anywhere near X’s drop in user numbers.

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