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Fortune
Fortune
David Meyer

Twitter’s eToro deal gives a boost to #FinTwitter, but the deeper benefits remain fuzzy

(Credit: STR/NurPhoto via Getty Images)

Twitter may not have NPR anymore, but here’s what it just scored: a deal with crypto-and-stock-trading platform eToro that takes the social media firm a little deeper into the world of finance.

Israel-based eToro entered the U.S. market nearly five years ago—ironically around the time Jack Dorsey’s Twitter banned crypto ads; how times change—though it only started offering stock-investing services there at the start of 2022. Meanwhile, at the end of 2022 Twitter expanded its long-standing Cashtags feature so that, when users click on the $-prefixed symbols of major stocks or cryptocurrencies, they get to see pricing charts.

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