Since Elon Musk took over Twitter in October 2022, he's managed to damage its brand to the tune of over twenty billion dollars: in an email to employees sent on Friday, he admitted that the social network he paid $44 billion for is now worth around $20 billion.
It may be even worse than that, because Musk borrowed $12.7 billion from banks to finance the takeover and is currently predicting just $3bn in annual turnover. That suggests that even $20 billion is overly generous.
