Twitter Inc. reinstated “official” badges for high-profile accounts to combat a growing problem of users impersonating major brands.
The gray badge reappeared below the profiles of businesses and major media outlets Friday. The identification marker was rolled out earlier this week before being scrapped.
Twitter is struggling with impostor accounts since the company allowed paying subscribers to get verified blue check marks. One account claiming to be Nintendo Inc. posted an image of Super Mario holding up a middle finger, while another posing as pharma giant Eli Lilly & Co. tweeted that insulin was now free — forcing the company to issue an apology. A purported Tesla Inc. account joked about the carmaker’s safety record.
