A game changer in the world of sports and entertainment was made official Monday when UFC parent company Endeavor announced it had finalized the purchase of WWE.
Under Endeavor’s ownership, UFC and WWE will be merged into a new publicly traded company. All signs point to the organizations remaining independent in terms of general practices, but the crossover will allow all sorts of syndication in terms of business, promotion, resources and more.
The news is still fresh and updated information is constantly arising, but the worlds of UFC and WWE both seem to understand this is a seismic shift for the future.
Check out the top Twitter reactions to news of Endeavor’s purchase of WWE.
UFC
Read more here: https://t.co/Po2SXvEHwF pic.twitter.com/bgNjlDmNqJ
— UFC (@ufc) April 3, 2023
Conor McGregor
Congrats to the @ufc now worth a cool Proper $12bn. Wow! Endeavor bout to scoop the @WWE now also. Incredible. What a powerhouse!
— Conor McGregor (@TheNotoriousMMA) April 2, 2023
🇮🇪 @wwe, @ufc, @TheMacLife 🇺🇸 #itsinevitable pic.twitter.com/4m75uwZr23
— Conor McGregor (@TheNotoriousMMA) April 2, 2023
Malki Kawa
Sheesh https://t.co/KWQCY1jADt
— malki kawa (@malkikawa) April 3, 2023
Funny, I rep mma and wwe stars
— malki kawa (@malkikawa) April 3, 2023
Tom Lawlor
How many times have I told people that current pro wrestling and mixed martial arts are the same business?
— FILTHY Tom Lawlor (@FilthyTomLawlor) April 2, 2023
Dana White
See more here: https://t.co/Aj9vWytZMM pic.twitter.com/7az4myYLsV
— danawhite (@danawhite) April 3, 2023
Charles Johnson
Yeeeee! ⭐️⭐️⭐️⭐️⭐️ G@ufc @Endeavor @WWE pic.twitter.com/DsnBQunaIQ
— Charles "InnerG" Johnson (@InnerGmma) April 3, 2023
Matt Frevola
So is this good or bad for fighter pay? 🤔 🧐 🤨 #AskingForAFriend https://t.co/pmjfKiibe1
— Matt “The Steamrolla”Frevola (@SteamRollaa) April 3, 2023
Belal Muhammad
Hope this become a thing https://t.co/o9SzQXyRvp pic.twitter.com/RHP5dGa5VT
— Belal Muhammad (@bullyb170) April 2, 2023
Aiemann Zahabi
Wow 🔥🔥 https://t.co/uyTfPOewk4
— Aiemann Zahabi (@Aiemannzahabi) April 3, 2023
Billy Quarantillo
Saw endevour is buying the WWE? Looks like I’m gonna have to lay the smack down on some jabronis in ‘23😅
— Billy Quarantillo (@BillyQMMA) April 2, 2023
John Pollock
From the Endeavor presentation and a breakdown of the new company that will house WWE and UFC pic.twitter.com/Go3wwc7Qgx
— John Pollock (@iamjohnpollock) April 3, 2023
Side-by-side comparisons of revenue streams for UFC and WWE pic.twitter.com/WljE5pDFHJ
— John Pollock (@iamjohnpollock) April 3, 2023
Brandon Thurston
New management following the merger:
Ari Emanuel – Endeavor & NewCo CEO
Vince McMahon – NewCo Exec Chairman
Mark Shapiro – Endeavor & NewCo Pres./COO
Jason Lublin – Endeavor CFO
Andrew Schleimer – NewCo CFO
Dana White – UFC Pres.
Lawrence Epstein – UFC COO
Nick Khan – WWE Pres. pic.twitter.com/BPGlt6a5im— Brandon Thurston (@BrandonThurston) April 3, 2023
Chad Dundas
Endeavor execs thinking about how many random sponsor logos they can now plaster all over every square inch of WWE live programming … pic.twitter.com/zVNWAiCRAU
— Chad Dundas (@chaddundas) April 3, 2023
Jasmine Jasudavicius
Did I negotiate my contract 3 weeks too early? 🤣💰
Follow up: can someone fight for the UFC and WWE at the same time? 🤔 pic.twitter.com/NbLtYjgHlg
— Jasmine Jasudavicius (@JasJasudavicius) April 3, 2023
Lucas Middlebrook
How will this affect UFC fighters and WWE talent? As the ones whose labor drives revenue, will the synergies from this result in higher compensation and better benefits? Or will salaries/benefits remain stagnant so only owners and executives reap the rewards? Important questions. https://t.co/7gXFsgojfi
— Lucas Middlebrook (@lkmiddleb) April 3, 2023
John Kavanagh
what do you think the WWE/UFC merger means on a practical level for MMA? couple more cross over fights with the odd Brock type trying mma and maybe MMA fighters nearing the end trying wrestling? or is it just something on paper that'll have zero effect on day to day stuff?
— Coach JK (@John_Kavanagh) April 3, 2023
Jake Paul
UFC + WWE makes too much sense. Great path to increasing fighter pay.
— Jake Paul (@jakepaul) April 2, 2023
Aaron Bronsteter
Nick Khan to @sarafischer of @axios on possible synergies between the UFC and WWE: "If there are fun things to do, we're going to figure it out."
However, he stated that the UFC and WWE will continue to run as separate entities under one combined holding company. https://t.co/nGVlidbJVb
— Aaron Bronsteter (@aaronbronsteter) April 3, 2023
Mike Davis
So are we getting paid more now or what?
Thats the only question fighters have about this. pic.twitter.com/PocqZNbXUx
— Mike “Beast Boy” Davis (@MikeDavisMMA) April 3, 2023
Terrance McKinney
I’ll tell you just from seeing my taxes I’m makin twice as much as the majority of most wwe performers I know and I ain’t even a star or had many fights. We could def get paid more but comparably we make pretty good especially with sponsors, endorsements, meet n greets etc
— Terrance McKinney (@twrecks155) April 3, 2023
Donn Davis
Chael Sonnen
You said “deal,” twice. https://t.co/b9Ue5fYQeL
— Chael Sonnen (@ChaelSonnen) April 3, 2023
The Blue Corner is MMA Junkie’s blog space. We don’t take it overly serious, and neither should you. If you come complaining to us that something you read here is not hard-hitting news, expect to have the previous sentence repeated in ALL CAPS.
Mike Jackson
#ufc #wwe pic.twitter.com/UPHV0tY2wb
— Mike Jackson, Esq. (@TheTruthJackson) April 3, 2023
The Blue Corner is MMA Junkie’s blog space. We don’t take it overly serious, and neither should you. If you come complaining to us that something you read here is not hard-hitting news, expect to have the previous sentence repeated in ALL CAPS.