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The Guardian - UK
The Guardian - UK
Technology
Dan Milmo Global technology editor

‘Twitter killer’ Threads app hits 100m sign-ups in less than five days

Threads Twitter Inc. Mark Zuckerberg Elon Musk Meta Cloudflare Instagram Matthew Prince Mike Proulx United States
Logo for Threads and Twitter
Mark Zuckerberg’s Meta launched Threads as a rival to Twitter, the social media platform owned by Elon Musk. Photograph: Richard Drew/AP

Mark Zuckerberg’s “Twitter killer” Threads app has reached 100m sign-ups in less than five days.

The Twitter rival has grown rapidly since its launch last Wednesday, with Zuckerberg seeking to woo users with a promise that the platform would focus on “kindness”.

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