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Fortune
Fortune
Prarthana Prakash

Twitter is secretly boosting 35 users including LeBron James and Marc Andreessen, according to a new report

Elon Musk's twitter account on a smartphone screen (Credit: Matt Cardy—Getty Images)

Twitter owner Elon Musk has evangelized treating all the service’s users equally. But some users are more important than others. 

Twitter has reportedly given greater visibility to the accounts of 35 celebrities including basketball star LeBron James, investor Marc Andreessen, lawmaker Rep. Alexandria Ocasio-Cortez, and the “chief twit,” Musk himself, tech newsletter Platformer reported Monday.

The preferential treatment, which has gone on for months, according to Platformer, was initially created to see if changes to recommendation algorithms would affect how users interact with the accounts of influential people. Some not-so-famous people are also on the VIP list, such as Derek Guy, who, using the handle @dieworkwear, became mysteriously ubiquitous in the suggestions section of Twitter users. 

Platformer did not publish the entire list of Twitter users who get extra visibility, but it said broadly that they include politicians and journalists. The list also includes stand-up comedian Jaboukie Young-White and YouTuber Jimmy Donaldson.  

It is unclear whether the “VIP accounts” will continue getting more visibility than others. 

Twitter did not immediately return Fortune’s request for comment.

Musk's Experiments

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