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Politics
Kim Yi Dionne, Associate Professor of Political Science, University of California, Riverside

Twitter in Kenya's last poll: a great way to reach voters, but not a game-changer

Nairobi senator Johnson Sakaja's impromptu address in the streets of Nairobi is captured on smart phones. Tony Karumba/AFP via Getty Images

Kenyans will head to the polls in August this year for what is expected to be a hotly contested presidential election. Opposition leader Raila Odinga is running for the fifth time, but on this occasion with the support of his former rival, President Uhuru Kenyatta, who is ineligible to stand again. Significantly, Kenyatta has overlooked his deputy, William Ruto.

Ruto and Odinga will be the candidates to watch in the 2022 presidential elections. But there will also be hundreds of politicians campaigning for positions in Kenya’s parliament and in local government. In addition to drawing on patronage networks and holding mass campaign events, Kenyan politicians will use social media to broadcast their policy messages, rally support and position themselves against their opponents.

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