Twitter began advertising the launch of its paid subscription service in Apple's app store on Saturday, following new owner Elon Musk's promised overhaul of the social media platform's verification system.
The once-free blue check mark given to verified accounts on Twitter will soon available to any Twitter Blue user who pays $7.99 per month. Since 2009, blue-checked accounts had been distributed to users through a verification process as a way to separate authentic accounts from impersonators.
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