Twitch streamers are pushing back against the platform's new "branded content guidelines" that will put tight limits on how advertisements can be run on their channels—and at least one prominent channel is threatening to leave Twitch entirely if the planned changes aren't dropped.
The new guidelines page starts off with a detailed breakdown of what does and doesn't qualify as branded content, and when and how promotions and sponsorships need to be disclosed. There's also a bit about a branded content disclosure too, that "enables you to easily notify your community that your stream includes branded content."
