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WEKU
WEKU
Business
Alina Selyukh

Tweens used to hate showers. Now, they're taking over Sephora

America's teens and tweens are embracing skin care products and buying more than they did last year. (Karina Perez for NPR)

Ana Simón, 11, spins the carousel displaying her skin care treasures: tubes and tubs in candy colors, sprays and serums that she describes with the precision of a makeup-counter pro.

"This is the Drunk Elephant cream — I'm sure you've heard of it," says Ana, of Savannah, Ga, and then picks up another jar. "This one's, like, a thicker formula. I like the lightweight one better — I usually use it for, like, daytime."

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