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RideApart
RideApart
Sport

TVS Motors Is Expanding To Europe Under New Distribution Deal

Are you familiar with TVS Motor Company? If you're in India, Southeast Asia, or Latin America, your 'yes' was probably very quick in coming. For those unfamiliar, it's a major manufacturer of two- and three-wheeled vehicles that are popular in a lot of countries, and includes both combustion and electric options in its lineup. 

If you're in Europe or the rest of the world, you may already be familiar with TVS Motor for different reasons. After all, it was TVS Motor who swooped in to rescue Norton Motorcycles back in 2020, after the troubled British company had gone into administration earlier in the year. If you're wondering, the concept of 'going into administration' in the UK is very similar to bankruptcy in the US. 

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