Television New Zealand (TVNZ), the country’s state-owned, commercially funded television broadcaster, is the first media company in Aotearoa [the Māori-language name for New Zealand] to adopt AWS Clean Rooms for its management of advertising, the web services company said this week during AWS re:Invent.
AWS Clean Rooms is an analytics service that helps companies more easily and securely collaborate on and analyze combined customer datasets—without sharing or copying one another’s underlying data, it said.
