Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Entertainment
Hollie Richardson, Hannah Verdier, Graeme Virtue and Phil Harrison

TV tonight: inside the sonic branding and ‘happy’ flavours of fast food

Dr Chris van Tulleken presents Irresistible: Why We Can’t Stop Eating.
Lifting the lid … Dr Chris van Tulleken presents Irresistible: Why We Can’t Stop Eating. Photograph: Tom Barnes/BBC/Lion Television

Irresistible: Why We Can’t Stop Eating

9pm, BBC Two
Whether it’s feeding ice-cream to a person having a brain scan to find the “happiest” flavour, or using sound engineers to perfect the refreshing hiss of a can of fizzy pop being opened (“sonic branding”), there’s a lot of engineering that goes into making food addictive. In this fascinating if alarming documentary, medical doctor and academic Dr Chris van Tulleken speaks to industry insiders who lift the lid on the harmful tricks of manufacturers. Hollie Richardson

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.