Television and fashion have not always been the cosiest bedfellows. Not long ago, before the great TV boom of the 2000s, television's main link to fashion was via a small cross-section of well-dressed divas on soap operas (thank you, Dame Joan Collins). You wouldn't catch designers gleefully lending out their pieces to characters on the small screen, nor would you turn to said characters for your own outfit inspiration.
But now, as our appetite for endless high quality TV only grows, so do series budgets and the prestige of the sector's costume designers. The outfits seen on hit series are influencing the way we dress more than ever before. From Succession's chokehold over the style discourse (quiet luxury was surely a contender for trend of the year, no?) to The White Lotus' glitzy, gaudy roster of main characters, to the direct documentation of fashion history via series like The Super Models, TV and fashion have never been closer. And 2024 promises to make them the closest yet.
