Television viewers were left divided tonight as Holly Willoughby appeared on both the BBC and ITV at the same time.
The presenter was hosting the pre-recorded Freeze The Fear with Lee Mack on the BBC, whilst she also had the helm of live ITV show The Games alongside cricketer and presenter Freddie Flintoff.
Fans tuning into TV tonight who wanted to see Holly on their screens could choose between ITV and BBC at the 9pm timeslot as the two shows clashed after The Games made its debut this week.
Viewers in the UK were divided by Holly's double appearance - with some loving it and others not so keen.
" #FreezeTheFear & #TheGames so that’s Holly Willoughby on BBC and ITV at the same time, I don’t know about anyone else but I’m sick of seeing her on nearly every show and also the Ads!!!" one TV fan wrote.
A second viewer added: "Turn over five minutes into “The Games” as I can’t bear another second of that tripe only to find Holly Willoughby grinning inanely at me from BBC1 too. Please God spare us. #TheGames #FreezeTheFear."
"Overdose of Holly Willoughby tonight #TheGames #FreezeTheFear," a third shared, with a fourth writing: " BBC & itv going head to head tonight with two of Holly Willoughby's shows.. #TheGames #FreezeTheFear."
However, others were happy to see Holly on both channels.
"HOLLY YOU BABE!! such a nice person. I am gonna miss #freezethefear so much. You are brilliant on this show so much care. Ignore any haters you are brilliant and so kind. You deserve all your success @hollywills," one wrote.
Another added: " @hollywills looking amazing as per!" as a third shared about Holly's "power hour", writing: " #FreezeTheFear on BBC1, #TheGames on ITV... Welcome to the @hollywills Power Hour."
When it was announced she was hosting The Games, Holly described it as an "exciting" time for her.
"I'm really excited to be presenting The Games with Freddie and the rest of the team. I can't wait to watch our celebrity competitors go head-to-head," she said, whilst Freddie added: "This is going to be a brilliant week of TV. Our celeb competitors will need to be at the top of their game to be in with a chance of topping the medals table."
