Television viewers were left divided tonight as Holly Willoughby appeared on both the BBC and ITV at the same time.
The presenter was hosting the pre-recorded Freeze The Fear with Lee Mack on the BBC, whilst she also had the helm of live ITV show The Games alongside cricketer and presenter Freddie Flintoff.
Fans tuning into TV tonight who wanted to see Holly on their screens could choose between ITV and BBC at the 9pm timeslot as the two shows clashed after The Games made its debut this week.