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Fortune
Fortune
Sydney Lake

TV and movies are so expensive to produce not even AI will make a significant financial difference—and the streaming wars are to blame

man filming (Credit: Getty Images)
  • Despite rapid advances in AI tools, experts say the technology is unlikely to transform the film and TV industry overnight due to rising production costs fueled by streaming wars. Industry veterans say while AI can enhance efficiency and support creative processes, it can’t solve the core financial pressures of creating high-quality content. For now, AI remains a promising but limited tool, they say.

As artificial intelligence grows more sophisticated every day, its use cases are becoming innumerable. And with Google’s new video-generation tool Veo, content creation could get easier and more accessible than ever. 

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