A Chinese news anchor soldiered on reading the day's events after blood started pouring from his nose live on air.
In a clip, which has since gone viral on Chinese social media platform Weibo, Suzhou TV anchor Huang Xinqi suffered a nosebleed during a live broadcast.
Despite the blood leaking down to his mouth, Huang remains composed and continues to read the news with a calm and composed demeanour, the South China Morning Post reported.
