Tupperware, the American plastic food container business founded by the chemist Earl Tupper 77 years ago, has predicted it will go bust unless it can raise emergency funds.
Shares in the Massachusetts firm, which became famous in the 1950s and 1960s when mostly women held “Tupperware parties” to sell its plastic containers with patented “burping” seal, crashed almost 50% this week after it told investors there was “substantial doubt about the company’s ability to continue as a going concern”.
