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Lifestyle

Jeanna Sybert

Tumblr's enduring appeal

Tumblr Twitter Inc. Elon Musk TikTok YAHOO David Karp Facebook Verizon Apple Store Internet

In this photo illustration, a Tumblr logo is seen displayed on a smartphone on top of a computer keyboard. Photo Illustration by Thiago Prudencio/SOPA Images/LightRocket via Getty Images

When tech billionaire Elon Musk made a deal to acquire Twitter in April 2022, many Twitter users threatened to shut down their accounts and migrate elsewhere online.

Tumblr – a microblogging platform launched in 2007 long known as a laboratory for social justice causes and burgeoning fan cultures – became one contender.

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