Ant and Dec have teamed up with holiday company TUI to become its 'Happiness Ambassadors'. From Wednesday, the presenters will be appearing in a new campaign that sees them defining their new roles.
Social media users will see Ant and Dec brainstorming their new job title before they create the perfect holiday pitch with TUI's agents and cabin crew. The pair have fun creating happy moments on every step of the holiday journey.
The campaign is a co-production between Ant and Dec’s Mitre Studios and Leo Burnett London and is set to run across TUI’s and Ant and Dec’s social channels from June 28 for six months. Follow @antanddec and @tuiuk to find out what they’ve been up to.
Andrew Flintham, MD at TUI UK, said: “Ant and Dec are the perfect pair to showcase what our Makers of Happy do every day; delivering the best possible experiences for our customers. The partnership has come at an exciting time for TUI as our customers cannot wait to create amazing holiday memories. It’s brilliant to be working with Ant and Dec as they really are the happiest people on TV and are already sharing some great ideas on how we can bring even more fun to the holiday experience.”
Ant said: “We have worked successfully with TUI in the past on Saturday Night Takeaway so we were delighted to be invited to become their Happiness Ambassadors and create some fun content around their staff and customers as they plan holidays this year."
Dec added: "We have loved working collaboratively with everyone at TUI and getting to know the team even better. We hope what we’ve created brings a smile to people’s faces and spreads a little happiness from the start to the finish of this year’s holidays.”
