Good morning. Today we’re taking a little trip to Copenhagen to explore a new pilot initiative designed to reward tourists for “climate-friendly actions”. The CopenPay scheme has been designed to encourage visitors to act a bit more responsibly and think about their impact on the environment during trips to the Danish capital.
In return for small environmental actions – like cycling to attractions or fishing litter out of the canals – visitors have been rewarded with small gifts such as free ice-cream and museum tours.
