
A new survey conducted by The Harris Poll on behalf of Fox Corp. and its ad-supported streaming service, Tubi, suggests consumers want to stream more than ever before, but that they’re also budget-minded and are looking for free ad-supported mechanisms … like Tubi.
According to The Stream 2024: Streaming Insights for Marketers, 58% of young Americans would rather watch ads while streaming than pay full price for an ad-free service.