When it comes to design, the mark of any good company is its ability to take criticism well. It's such a critical element that's often overlooked when we evaluate overall brands, but being able to take critique from a flawed product and then feed that back to the design team is incredibly advantageous on so many levels.
For one, it of course shows that those in charge are humble, that they lack ego or arrogance, but beyond that, it ensures the next product is better developed and that valid criticisms are accounted for. Yes, there's no doubt pushback from marketing bods, salesmen, and the folk bringing in the raw material, as of course they want to increase the profit margins (as they always do), but the advantage a refined development cycle brings is second to none.
