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Bethany Clark, PhD researcher in human geography, Aberystwyth University

Trying Veganuary might be challenging. Here’s some tips on keeping going

Sam Thomas A/Shutterstock

In January some people start the year by trying to eat fewer animal products. Veganuary, as the campaign is called, began in 2014 and now attracts 25.8 million people worldwide.

One reason for trying Veganuary is a growing interest in acting in ways that reduce one’s environmental impact. And one of the key ways to do this at an individual level is to reduce the amount of meat consumed in one’s diet.

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