While ordinary users are drifting away from Truth Social, Wall Street traders are paying $60,000 (£44,000) to $100,000 (£74,000) a month for faster, machine-readable access to Donald Trump's posts, turning access to his potentially market-moving communications into a premium financial product.
Truth Social is facing a striking audience slump, with monthly visitors falling about 36% year on year in July, according to Similarweb data. Yet at the same time, Trump Media & Technology Group is betting that the value of Donald Trump's posts has little to do with how many ordinary people are reading them. That contradiction sits at the heart of the company's latest strategy.
