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The Guardian - US
The Guardian - US
World
Richard Luscombe in Miami

Trump’s rebranding of Palm Beach airport hasn’t taken off as he planned

A highway sign displays the name of the rebranded Donald J. Trump International Airport
A sign displays the name of the rebranded Donald J Trump international airport on 13 July in West Palm Beach, Florida. Photograph: Marta Lavandier/AP

One of Donald Trump’s most grandiose vanity projects, a multimillion-dollar makeover of Florida’s Palm Beach international airport into a self-aggrandizing, gold-plated transportation hub, is running into turbulence, barely a week after the first plane’s wheels touched the runway.

At first glance, the rebranding of the airport less than 5 miles from his opulent Mar-a-Lago resort appears to be complete. Its website bears the name and oversized logo of the President Donald J Trump international airport, and state transportation workers were quick to erect highway signs leaving drivers in no doubt where they were heading.

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