The 2026 World Cup was a big ratings win for Fox Corporation (NASDAQ:FOXA) and Comcast Corporation (NASDAQ:CMCSA), which have U.S. media rights for the once-every-four-year soccer tournament. With strong ratings and the potential for more games in the 2030 and 2034 tournaments, media and streaming giants are ready for a bidding war.
Politics could quickly become involved, with the FCC suggesting streamers need not bid.