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The Independent UK
The Independent UK
World
Io Dodds

Trump wants people to buy American. Interest in doing so is plummeting, new poll finds

A cowboy boot maker in Mercedes, Texas tests a sheet of ostrich leather in July 2025 - (Ronaldo Schemidt / AFP via Getty Images)

U.S. consumers are now significantly less interested in buying American-made goods than they were three years ago, according to a new survey.

In a report released last week, the Conference Board — a business research nonprofit — said the share of consumers expressing a preference for products "made in the USA" went down from 60 percent in May 2022 to 50 percent this June.

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