One of Trump's largest super PACs recently launched a $50 million ad campaign across major cable networks and streaming service providers in battleground states, aiming to make a final pitch to key voters before Election Day. The ads, funded by Make America Great Again, Inc. (MAGA, Inc.), target Kamala Harris by highlighting what the campaign perceives as her weaknesses.
One ad, titled 'Are You Okay?' features a clip of Harris emphasizing her focus on country over party during a debate with Donald Trump. The ad shows voters expressing concerns about the job market, inflation, and immigration, areas the campaign sees as Harris's vulnerabilities.
The second ad, 'Broken Oath,' blames Harris for various national security and foreign policy crises under the Biden administration, urging voters to support Trump. The campaign has consistently sought to hold Harris accountable for what they view as failures of the current administration.
Since April, MAGA, Inc. has spent approximately $325 million supporting Trump's reelection campaign, with a focus on swing states where Trump narrowly lost to Biden in 2020. The super PAC has directed resources towards boosting Trump's appeal in states like Arizona, Pennsylvania, Georgia, and Nevada.
Recently, the PAC announced an additional $10 million in ad spending to target Black and Hispanic voters in key districts, particularly in city centers like Detroit, Philadelphia, and Atlanta. The ads aim to convey to voters that Trump will address policy shortcomings from the past four years.
While the impact of these ads remains to be seen, they reflect the ongoing efforts of political campaigns to sway undecided voters and solidify support in crucial battleground states as the election approaches.