The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature soda obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.
Coca-Cola Zero Sugar, which was introduced in 2017, uses both the artificial sweetener aspartame and the natural sweetener stevia in its recipe. It’s one of Coke’s fastest-growing products, with global case volumes up 14% in the first quarter of the year. By comparison, the company’s total case volumes were up 2%.
