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Fortune
Fortune
Katherine Melchior Ray, Nataly Kelly

Trump’s tariffs mean brands will lose customer loyalty—and winning it back is incredibly hard

(Credit: Andrew Harnik/Getty Images)

We've spent our careers building global brands and wrestling with international pricing strategies firsthand. When we were working at global companies such as Louis Vuitton, Gucci, Nike, Hyatt, and HubSpot, we adjusted retail strategies for American and international shoppers and businesses going through economic downturns and currency fluctuations. 

Since we’re both global marketers and, more importantly, working moms, we've seen what it takes to earn and keep customer trust. Our trust. It's not easy—and it's about to get even harder.

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