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Zenger
Zenger
Politics
Melanie Schaffer

Trump’s Campaign Shifts Strategy, Targets Non-Political Audiences

Former U.S. President Donald Trump gestures to the crowd at a campaign event on July 1, 2023 in Pickens, South Carolina. The former president faces a growing list of Republican primary challengers. PHOTO BY SEAN RAYFORD/GETTY IMAGES

Former President Donald Trump has a long history of fighting, whether battling his opponents during the past two presidential races (and one going on right now), combatting the press on social media, threatening fire and fury against other nations or clashing with the laws of the U.S.

The former president appears to embrace conflict, in particular after multiple disputes with Fox News over the past year when Trump lambasted the network on social media over what he perceives as their preference for Florida Gov. Ron DeSantis. The 45th president’s campaign is now changing its tactics, looking to gain votes from less politically active Americans, according to POLITICO.

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