It should surprise no one that former cast members from reality shows that ran for more than 15 seasons are running out of new material. Days ago, Donald Trump, former star of NBC’s The Apprentice and current US president, posted a lengthy Truth Social rant in which he (again) threatened the country’s leading cultural institutions to adhere to his political ideology. The target was one he has had in his crosshairs before – the Smithsonian’s National Museum of African American History and Culture (NMAAHC) – which Trump called “OUT OF CONTROL” in his post. “Everything discussed [in NMAAHC exhibits] is how horrible our Country is, how bad Slavery was,” Trump unloaded. “WOKE IS BROKE,” he continued through his customary use of all caps and misplaced capitalization of common nouns. “We have the HOTTEST Country in the World, and we want people to talk about it, including in our Museums.”
The tirade left many wondering what exactly Trump saw as the upsides of slavery, but also where they had previously heard this recycled talking point. The comment seemed to echo comments made just days prior by his fellow reality show bully Jillian Michaels, a former trainer on NBC’s The Biggest Loser, the weight-loss competition show that launched alongside The Apprentice in 2004. Michaels had been making her rounds in media and public appearances, rebranding from verbally abusive fat shamer to Maga influencer.
