Washington's cultural landscape underwent a seismic shift on 18 December as the board of directors for the nation's premier performing arts facility voted unanimously to rebrand. In a move that couples the legacy of the 35th president with the 47th, the White House announced the institution is now the 'Trump-Kennedy Center.'
This decision marks the culmination of a year-long effort by the administration to overhaul the leadership and direction of the federally owned venue. While the branding change unites two of the most famous names in American political history, it also signals a definitive break from the centre's previous operational style.
