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Axios

Politics

Trump pours money into digital ads ahead of 2024

Donald Trump Google Nikki Haley Ron DeSantis Facebook

Data: Bully Pulpit Interactive; Chart: Axios Visuals

Donald Trump has poured hundreds of thousands of dollars into Facebook and Google ads in recent weeks, leveraging the chaos around his indictment to fundraise and collect data ahead of his 2024 run.

Why it matters: Trump used the exact same playbook ahead of the 2020 election.

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